For its latest rendition, the Instapump Fury 94, the iconic running shoe suffused with Pump technology (a runner’s support gem), receives an avant-garde remix with an ancestral spin. In collaboration with New York-based, ultra-modern menswear label Engineered Garments, Reebok’s most recent edition of the shoe blends Engineered Garments’ signature deconstructed aesthetic with its own expertise in bold sneaker design. 

Courtesy of Reebok x Engineered Garments

The release marks the shoe’s 30th anniversary as well as the third collaboration between Reebok and Engineered Garments (previous collabs include the BB4000 II in 2024 and the LX2200 in 2022). Founded by Japanese-American designer Daiki Suzuki in 1999, Engineered Garments built a reputation on its synthesis of American and British workwear influences, and for the latest rendition of the Instapump, Suzuki lends his classical genius, incorporating elements of the British Brogue shoe into the radically reimagined Instapump.  

Courtesy of Reebok x Engineered Garments

“Our goal for this third collaboration was to fuse the identities of both brands in a way that feels organic yet unexpected,” says Daiki Suzuki in the collection notes. “Reebok’s British heritage, represented through the classic Brogue shoe, felt like the perfect contrast to the futuristic Instapump Fury. From afar, the details may seem understated, but up close, the craftsmanship speaks for itself.”

Courtesy of Reebok x Engineered Garments

Launching in brown and black colorways, this latest iteration introduces medallion-inspired perforations and subtle textural contrasts. A full-leather upper with brogue-inspired detailing affords an artisanal design, while the Instapump’s exaggerated silhouette reiterates the sneaker’s avant-garde DNA. In addition to a custom footbed and full leather lining, each pair comes packaged in a custom-designed box. 

Courtesy of Reebok x Engineered Garments

The Reebok x Engineered Garments Instapump Fury 94 launches globally on May 2, 2025, available on Reebok.com, Nepenthes Japan, London, New York, Los Angeles and through select retailers.