In honor of National Voter Registration Day, Saks is launching a new voter initiative at their flagship New York store on Fifth Avenue. In partnership with Vote.org and HeadCount, they are transforming their second floor into a one-stop-shop for voter registration and information. Visitors will be greeted by HeadCount’s nonpartisan workers, who can assist them with registration, vote-by-mail applications, and checking their voter status. The same services are now available through Saks’ website, for those who wish to complete the process virtually.

“As an iconic brand, Saks has a responsibility to use our voice to champion issues that matter to society,” said Emily Essner, Chief Marketing Officer, Saks Fifth Avenue. “While we have a long-standing history of platforming a number of meaningful causes, using our influence to drive home the importance of voting and encouraging our community to take action is a first. We are pleased to be a part of a movement that inspires Americans to get involved and make their voices heard.”

Influencer and activist Thania Peck, known online as @CatcherInTheStyle, will take over the brand’s Instagram as part of their #VoicesWithSaks series. She will show followers the new store setup, as well as provide additional information about voting and its significance.

Even without social media coordination, it should be pretty clear what Saks is up to for those who pass by the store. Their front windows have been completely redesigned, with voter awareness in mind. The center six windows spell out “VOTE” and highlight key moments in U.S. voting history. These include the 19th Amendment, granting women the right to vote, and the 1965 Voting Rights Act, which removed many race-based voting discrimination policies.

Saks will also be making Election Day a paid holiday for all U.S. corporate associates, and coordinating schedules to allow associates in stores, as well as distribution and fulfillment centers, to get to the polls.

The display and second-floor voter booths will be up at Saks Fifth Avenue through Oct. 9. To learn more about voting in upcoming elections, check out our V Is For Vote page.