Ride The New Wave

Ride The New Wave

Make a splash with Louis Vuitton’s New Wave handbag.

Make a splash with Louis Vuitton’s New Wave handbag.

Photography: Jason Pietra

Styling: SAMUEL ANDERSON

Make a splash with Louis Vuitton’s New Wave handbag, a collection of colorific leather bags that take visual cues from the excesses of the ’80s club scene. Named for the musical genre that peaked in the go-go decade (think the Psychedelic Furs), the New Wave collection comes in a sidewalk chalk rainbow’s worth of hues, from bubblegum pink to mint green. The lambskin leather bags combine groovy, Art Deco-inspired details like the wave-shaped stitching and statement gold chain with maximal splashes like the strap’s Technicolor “Vuitton” nameplate. In addition to the monochrome bags coming this summer, the house will release a second wave of embellished, patch-laden editions in September—as well as a denim number sure to pair perfectly with those vintage Jordache jeans.

The bags arrive in the wake of the ’80s mania that has recently gripped fashion and culture—from the neons and fringe on the Fall/Winter 2018 runways to recent Hollywood remakes like Heathers and Dynasty. But the cheeky collection also winks at the more distant past: the wave motif is a nod to the legacy brand’s first nautical-themed tote—a trunk introduced in the 1800s.

LOUIS VUITTON NEW WAVE CHAIN BAG MM ROSE ($2,540, AVAILABLE AT SELECT LOUIS VUITTON STORES)

Credits: PHOTOGRAPHY BY JASON PIETRA, SET STYLING BY WENDY SCHELAH

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