Rihanna Launches Fenty Beauty House on TikTok

Rihanna Launches Fenty Beauty House on TikTok

“A beautiful new space to collaborate, express, learn, and build community.”

“A beautiful new space to collaborate, express, learn, and build community.”

Text: Valerie Stepanova

Rihanna’s beauty label Fenty Beauty has just launched its very own TikTok account. The Chinese video-sharing app is quickly gaining popularity, and queen RiRi decided to jump on the bandwagon and create a Fenty Beauty House on the growing social media platform that will act as “a beautiful new space to collaborate, express, learn, and build community.”

“We are standing in the official first Fenty Beauty TikTok home,” the singer announced during the launch. “I think our generation is the sickest, the illest, the most creative. I can’t do it alone, so to join in with the people who are influencing the world and my community and my generation, this is a hub.”

The so-called ‘TikTok house’ has been launched in collaboration with some of the app’s superstars like Makayla and Emmy Combs, both known for sharing beauty videos and tutorials. The guests of the house have already taken part in viral challenges and published Fenty Beauty makeup tutorials on the brand’s account, with much more anticipated to come in the future.

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