Rihanna Plans to Open Savage x Fenty Stores

The online size chart struggle will soon be over.

Savage X Fenty could be in a store near you in 2022.

In early October, Business Insider reported that Savage x Fenty’s chief marketing and design officer, Christiane Pendarvis, anticipates physical stores opening in the United States next year. The brand, created and curated by Rihanna, has worked since its origin in 2018 to make people “look good and feel good” at affordable prices – celebrating inclusivity and diversity each step of the way.

The lingerie line has hosted a few pop-up shops in the past, but is otherwise exclusively based on an online platform where the customer has the option to shop as a guest or part of the Xtra VIP Membership. Members receive discounts and access to “Xclusive styles” put together by Rihanna or a guest of her choosing. The store openings will allow customers to experience the fit of the clothing pieces as well as how comfortable they feel before purchasing.

Stay up to date on the opening of Savage X Fenty stores on the brand’s website.

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