RIMOWA Scores New Collaboration With Metaverse Tycoon RTFKT
An exclusive creative collaboration merges the world of digital and physical craftsmanship.
The historic center of innovation, RIMOWA, continues to play a fundamental role, from introducing unique materials and developing pioneering technology to instructing its highly creative collaborations. Now, the German Maison is kicking its identity one step forward, this time by merging the world of digital and physical craftsmanship in a new partnership with RTFKT.
By encompassing an entirely new collection of NFTS, including a limited-edition suitcase and a robot collectible, the new collaboration brings to life —and the metaverse— the ultimate experience for RIMOWA enthusiasts and Web3 collectors. Furthermore, through the merging of both brand’s respective craftsmanships, RIMOWA and RTFKT units unveil a RIMOWA x RTFKT limited edition Original Cabin suitcase, with only 888 pieces produced – a nod to the luck associated with the number in the crypto world.
“This collaboration is a fantastic opportunity for two brands who excel in their fields to come together to create products that can live both in the digital and physical realm. To enter the Metaverse with RTFKT is truly exciting, as it allows us to explore what travel means there. It’s a space that takes creativity and collaboration to great heights and offers new ways to engage with different audiences,” says Emelie De Vitis, Chief Marketing Officer at RIMOWA.
Piggybacking this release is a digital invite to its community to participate in a quest to unlock access to drops and items. For this collaboration, RTFKT and RIMOWA created an interactive campaign where the community will have to solve challenges together to uncover a hacked RIMOWA x RTFKT Space Station, which they will need to reactivate in order to mint the limited edition NFTs. Following the challenge, an exclusive digital event will be held where holders of the NFT will be able to forge their assets to redeem a physical version of the luggage. Featuring pixelated motifs, among them iterations of RIMOWA and RTFKT’s iconography, the suitcase’s design takes cues from the senses of anonymity and pseudonymity that uphold the digital realm — particularly within the metaverse and NFT space.