Functional luxury has a new look, and it encourages you to step outside; to explore, to take on the urban lifestyle, to be Never Still.

Rimowa’s new multi-use soft bag line, Never Still, brings a collection of mobile essentials to the most modern fleet of travelers. It brings transportation and fluidity into the moment, providing a contemporary, functional and elegant product for anything from a daily commute to business and beyond.

Known for its long lineage of product innovation, fine craftsmanship and luxury bags, Rimowa is taking a significant step towards evolving the brand in the direction of functional luxury with Never Still.

“We’re excited to enter this new chapter in our brand’s history with the launch of the Rimowa Never Still collection,” said Alexandre Arnault, CEO of Rimowa. “As we have many times over the last 120 years, this new Rimowa product category continues our long legacy of innovation in travel and mobility. Drawing on our rich design and pioneering savoir-faire, we’re building tools that emphasize both functionality and longevity for travelers today.”

The Never Still collection draws on the label’s history of innovation and meeting the ever-modernizing world head-on, reimagining and restructuring the look and feel of travel.

With its distinctive design, nods to signature features of beloved Rimowa luggage and fine construction, the Italian-made unisex collection consists of five products designed for a plethora of uses. 

Each product features branding of the iconic German luggage house, from the timeless silhouettes and modern shapes to the renowned Rimowa grooved design, bespoke hardware with the Rimowa monogram and logo, flexible travel strap and personalizable address tag.

The Never Still collection comes in a sophisticated color palette evoking fan-favorites from Rimowa’s Essential collection, including Black, Gray, Cactus, Desert Rose and Saffron. Durable, water-repellent canvas and smooth, soft-touch full-grain leather are used to construct the new collection, built to withstand modern transportation and travel.

The Never Still Backpack and Backpack Small are built to be your right-hand man, equipping you with the essentials (with space for more) in the everyday, built with practical inner and outer pockets. The backpacks also feature adjustable shoulder straps, leather exterior pockets with debossed grooves exclusive to this collection, premium canvas and tone-on-tone grosgrain fabric lining.

For a larger look, the Rimowa Never Still Backpack Large features a padded strap for additional comfort and posture support, alongside a flap-top secured with a magnetic buckle emblazoned with the Rimowa logo. In the interior, organizational compartments make distinct accommodations for a mobile phone and laptop.

Travel that requires just a little bit more calls into question the Rimowa Never Still Tote and Never Still Weekender, designed to carry travelers wherever they find themselves. The Tote is crafted with tailor-made interior pockets designed to carry a laptop and mobile phone alongside a removable zip pocket, and can be worn either as a shoulder bag or handbag. The Weekender is a promise to bring comfort to any destination, made from the brand’s signature premium canvas and leather from Italy. It includes a spacious interior, two zipped compartments and an additional strap for on-the-go convenience.

Shop the Rimowa Never Still collection this winter, available from mid-January 2021 at selected Rimowa stores worldwide and online at rimowa.com.