Elon Musk rebrands Twitter, ridding the platform of the iconic, decades prevailing blue bird logo that has served as an instantly recognizable feat the social platform has been known for. Undoubtedly controversial, it comes across as another one of Musk’s extensive changes to the platform ever since he acquired the social platform for more than 40 billion dollars in October of last year.
Since then, a subscription service and an increased word limit have been implemented into the platform along with a recently added initiative of limiting viewed content per day for unverified users which was met with backlash alike to the most recent news. According to Musk’s Twitter—or ahem, “X account”, he states, “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds” followed up by tweeting that the change is “To embody the imperfections in us all that makes us unique” —the plan has since gone live with Musk sharing a picture of the X logo projected onto the Twitter headquarters.
With that set in stone, users everywhere mourn the loss of the blue-bird (Larry), having gone strong for 17 years and ready themselves to welcome in “X”.