For two decades, Dior Homme has embodied the marriage of elegance and masculinity — its signature rooted in the timeless allure of iris. Now, under the visionary artistry of Francis Kurkdjian, the fragrance has been reimagined in the bold new Dior Homme Parfum, elevating its sleek, sensual character with modern sophistication.
Kurkdjian reimagines the scent with a tactile sensuality and fiery intensity, crafting a fragrance that’s magnetic, irresistibly modern, and perfectly representative of the allure of the Dior man. While retaining its sophisticated core, the parfum introduces addictive new layers, blending the iconic iris with warm, seductive notes for an unforgettable presence.
To mark this new chapter, actor Robert Pattinson and perfumer Francis Kurkdjian meet in a New York City taxi to discuss the campaign’s vision and the inspiration behind the revamped scent. In the “Dior Homme Cab Confession,” Pattinson reflects on the new campaign’s visual scenes, including a frenzied rush up three flights of a fire escape, and a stunt-worthy beach motorcycle ride.
Pattinson views the Dior Homme character as deeply complex, embodying vulnerability and sensitivity — traits he considers the essence of modern masculinity. He describes the new fragrance as sharp and contemporary, with ambery undertones that exude confidence and energy.
The result is a fragrance and campaign that redefine masculinity through a lens of elegance, charm, and raw power — truly embodying the allure of Dior Homme.
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