Burberry is bringing its iconic Lola bag to the world of Roblox. As part of the brand’s commitment to experiment with creativity, this new collaboration expands Burberry’s influence in the gaming world.

“We are thrilled to partner with Roblox to share a virtual handbag collection and to bring our iconic Lola bag to life in an entirely new creative way. The expression of our digital personas is a fascinating concept and one which we know is increasingly important to our customers. Roblox is a platform built on imagination, community, and creativity pillars which are central to our brand, and we’re delighted to bring our virtual products to this community,” said Rachel Waller, VP of Channel Innovation at Burberry.

Burberry enlists the help of @Builder_Boy, one of the Roblox community’s most established digital fashion designers, to create the new bags. The Roblox Lola bags pay homage to Burberry’s adventurous spirit and long-standing affinity for nature. Clouds, water, and wild foliage make up the designs for the new bags. The designs showcase a playful aesthetic that goes hand in hand with both Burberry and Roblox.

To add an extra touch, Burberry and Roblox have created an exclusive emote that’s available for a limited time. The emote, or unique action that avatars can perform, allows avatars to levitate or dance. The actions mirror each handbag’s design theme, bringing the personality of each bag to life.

From July 11-July 15, Burberry and Roblox will release one limited-edition virtual Lola handbag and emote per day. The bags drop at 5 pm BST and are available for purchase in the Roblox Avatar Marketplace. Each bag and emote is available for 24 hours, and is only available on the Roblox platform.