Within the chic Saint-Germain-des-Prés, Roger Vivier has opened the doors of its 18th century hôtel particulier. Located along 98 Rue de l’Université, the luxury destination is situated within the neighborhood that its founder once called home. 

While the location was constructed back in 1729, it has been restored for its next chapter. Now, it is home to the brand’s ateliers, salons and historic archives. Special features include a grand and gilded staircase and a secret garden nestled behind the locale. And for the first time, Vivier opens its archives for guests to experience sketches and photographs preserved from the brand’s most impactful cultural moments. 

The opening aligned with the 60th anniversary of the Belle Vivier — first designed in 1965 and redefined by its iconic square buckle. The house’s Belle Vivier 60 collection by Creative Director, Gherardo Felloni, was unveiled for the store’s opening and timed with Paris Fashion Week. 

For the event on October 2, a range of notable celebrities attended from around the world. Catherine Deneuve, responsible for immortalizing the Belle Vivier in the legendary film Belle de Jour, was in attendance. Naomi Campbell, Sarah Paulson, Tracee Ellis Ross and Philippine Leroy-Beaulieu joined the fête, as well.