Trailblazer, and singer of the hit album, MotoMami, Rosalía, is officially at the forefront of Acne Studios’ latest Fall Winter 2022 campaign. Shot through the lens of renowned Dutch artist Paul Kookier, the campaign re-envisions the musical icon as a historical muse through a complex series of intimate still and moving images. Captured flaunting key pieces from this season’s runway collection, each look fuses with Rosalía’s own stunning style.

Currently scouring the globe with her third studio album, Motomami, Rosalía shares her chart-topping hit “Despechà,” were she took time out from her intensive tour rehearsals to shoot the campaign in her hometown Barcelona. “When I pose for a photographer, I always try to be myself but also try to channel energy. What appealed to me the most about working with Paul [Kooiker] was that he has an atemporal style, his pictures could have been taken when photography was invented. But, at the same time, he transmits a freshness of the moment. His pictures are badass,” says Rosalía.  

Intended to peel back the veil on the experimental materiality that anchors Acne Studios, the campaign manifests through the manipulation and repurposing of denim, jersey, and leather. Rosalía shared that her favorite pieces were jersey boots and sunglasses. 

Paul Kookier, the photographer, sought to offer Rosalía an opportunity to experiment with different visual aesthetics without compromising her intrinsically modern aesthetic. “The campaign tried to capture Rosalía in a way she is rarely seen. While shooting the videos I discovered that her movements were so strong and confident that we continued this way of working for the stills. The approach was to shoot the contemporary collection in a timeless and historical atmosphere,” says Kooiker.

As of yesterday, October 6th, the campaign has officially launched with a series of exclusive activations across the globe from New York, Barcelona, Los Angeles, Mexico City, London, and Paris. The FW22 collection is now available in Acne Studios stores worldwide and online at Acne.