Rose In Good Faith Resurrects Y2K With Ed Hardy Collaboration

Rose In Good Faith Resurrects Y2K With Ed Hardy Collaboration

Our favorite skull motifs are back, not with vengeance, but rhinestones!

Our favorite skull motifs are back, not with vengeance, but rhinestones!

Text: Connor Jordan

L.A.-based luxury ready-to-wear brand Rose In Good Faith just released its collaboration with the iconic, rhinestone-emblazoned Ed Hardy and it's giving us major nostalgia.

Rose In Good Faith takes a disruptive spin on the classic Ed Hardy designs to create an edgy, new-age, authentic spin. As Akiva Alpert, Co-founder and Creative Director of Rose in Good Faith explains, “There is no question of the impact Ed Hardy, and Christian Audigier had on the modern streetwear movement, period. In many ways we are paying homage, however, if Ed Hardy’s origins were rock n’ roll, for me, this collection is hardcore, this is death metal.” Alpert explains the feeling of the collection further, “My inspirations are from the worlds of metal and hardcore, so bringing ED HARDY into the ROSE IN GOOD FAITH world meant taking the brand from its roots in rock, and throwing it in the middle of the mosh pit during the heaviest breakdown.”

Handmade in Los Angeles the collection consists of incredibly detailed hand-treatments and materials of which they sourced from around the world. Triple weight French Terry Hoodies are made even more luxe with cashmere-blend ribbing, sterling silver plated piercings and a specialty three-day gradient spray dye that references the painting process of import-tuner cars. Oh and did we mention the entire collection is dripping in Swarovski crystals?

The collection is in a limited run of only 300 pieces ranging from $395 to $1,096 available exclusively at NUBIAN’s Harajuku location and online. Check out images from the lookbook below.

Credits: Images Featuring: St33vis of The Fever 333, Lily Cochran, Demitre O’Sullivan Shot by: Akiva Alpert Styled by: Jess Turner Images Featuring Musician: DeathByRomy Shot by: Riley Dwyer and Cade Werner Styled by: Jess Turner  

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