The camera finds Gracie Abrams at the center of the frame, the words “Coco Mademoiselle Crush Absolu” etched across the scene. The singer picks at the strings of a guitar, her long dark hair cascading over her shoulders as striking black eyeliner frames her eyes. It is glamorous, reeking of Hollywood, with a spritz of Crush Absolu. This is the opening scene of the much-anticipated campaign introducing Abrams as Chanel’s newest crush—and the face of Coco Mademoiselle Crush Absolu.

Haussmannian buildings line dimly lit streets as a black SUV whisks Abrams across the city. In the backseat, she slowly comes undone, pulling off her wig to reveal her signature bob and smearing the makeup around her eyes. She smiles, seemingly more herself with each layer removed, before refreshing herself with another spritz of Crush Absolu.

Paparazzi crowd the car, and Abrams slips out the other side, narrowly evading the flashing cameras. She takes off running, pulling at her clothes until they fall away to reveal a simple white dress underneath. Now unraveled, she takes flight. A busy restaurant becomes her next hideaway, but a spotlight follows her inside. Every person in the room seems to fall in love at first sight. She melts into the crowd and dances, her face alive with expression.

In the final moments, she runs barefoot into the pouring rain. Abrams is the embodiment of Coco Mademoiselle: free, adventurous, with an energy so contagious it becomes irresistible.