This summer, Giorgio Armani Mare sets sail again for an exclusive tour of the world’s most glamorous seaside destinations. The journey launches in Porto Cervo from May 27-31, during the Giorgia Armani Superyacht Regatta, hosted by the prestigious Yacht Club Costa Smeralda. 

Courtesy of Giorgio Armani Mare

Marketing a fast, custom Giorgio Armani Mare boat, Sørvind by Giorgio Armani, will race in honour of the brand’s role as Title Sponsor. The fun continues, with a dedicated pop-up in Piazza Azzurra with a mesmeric experience into the world of Armani summer charm. 

From there, the campaign unfolds further as a major Cafe takeover occurs at the Armani/Caffe terrace in Cannes on May 30, followed by a season-long presence in Capri’s iconic piazzetta at Caffe Caso, near the brand’s newly opened Via Camerelle boutique. The final destination is Shelter Island in the Hamptons, where a pop-up and restaurant takeover will round out the season.  

Courtesy of Giorgio Armani Mare

Across each stop, visitors will be conveyed by Armani’s signature coastal aesthetic – tropical palm motifs in green and turquoise contrast against warm wooden textures, enhanced by Armani/Casa Outdoor pieces and summer sweet treats like Armani/Dolci ice cream carts. Who wouldn’t like a sweet treat? 

The Spring/Summer 2025 collection showcases flowing silhouettes and a neutral palette, with the men’s Giorgio Armani Vela line adding sporty gentility in sand-toned technical fabrics. The brand also continues its partnership with the One Ocean Foundation, supporting marine ecosystem preservation through the ‘Blue Forest’ initiative. 

Courtesy of Giorgio Armani Mare

From Porto Cervo to the Hamptons, Giorgio Armani Mare resculpts summer luxury with pointed style and purpose.