Saint Laurent has unveiled their new (and largest) home on the Champs-Elysees in Paris.

With the house’s largest flagship to date now open on one of Paris’ buzziest avenues, Creative Director Anthony Vaccarello introduces a fresh design concept, aiming to instill a sense of discovery at one of the world’s most emblematic locations while highlighting some of its original architectural elements. “I wanted to realize one of Yves Saint Laurent’s wishes when he arrived in Paris and said he wanted his name to be written in fiery letters on the Champs-Élysées” notes Vaccarello on the new flagship.

Saint Laurent’s dive into modern luxury blends the building’s restored Haussmannian facade while featuring a luminous series of unique spaces that create an engaging and stimulating experience for customers. The space produces a tension between rough textures and precise details generating an unexplored paradigm of a luxury shopping environment. Marbled displays frame the brand’s collection items as special objects, allowing customers to engage with the products on view.

Additive highlights of the boutique include a double-height foyer featuring a neon light sculpture by artist Cerith Wyn Evans and commissioned by Saint Laurent, a variety of sensuous surfaces and curving staircases in black-lacquered wood, and a serene private garden accessible to shoppers. Furniture pieces include several Donald Judd works displayed throughout.

The house’s entire offerings, including men’s and women’s ready-to-wear, handbags, shoes, accessories, and fine jewelry, will be available at the boutique. Specially assorted items have been curated for the space, emphasizing the elevated nature of the new flagship and the Maison.

The Saint Laurent Champs-Élysées flagship boutique is now open at 123 avenue des Champs-élysées.