Charli XCX has a new starring role. The Grammy-winning singer and now actress is featured in Saint Laurent Women’s Spring 2026 campaign. Anthony Vaccarello, Creative Director of Yves Saint Laurent, provided art direction for the campaign, and Glen Luchford directed the campaign video.

Throughout the video, glitchy visuals weave a sense of mystery as Depeche Mode’s “Waiting for the Night” plays. Quick flashes reveal fabrics, accessories, and glimpses of Charli XCX herself before cutting to new frames. Saint Laurent’s signature cool radiates through black sunglasses, satin heels, and a quilted yellow bag made for spring.
In both stills, Charli wears looks that fuse sporty and feminine elements—an interplay that defines this season’s Saint Laurent collection. The styling highlights the tension between seemingly opposing aesthetics and materials, yet these contrasts resolve into something effortlessly cohesive and striking.
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