This month, Saks and Brunello Cucinelli celebrate 25 years of partnership with an exclusive capsule collection and takeover of Saks’ iconic Fifth Avenue flagship store. The celebration will include an exclusive Saks launch of Brunello Cucinelli’s first-ever fragrance collection, along with a private event in NYC and digital content across all of Saks’ channels.
The capsule collection, exclusively sold at Saks, will include men’s and women’s ready-to-wear options and accessories inspired by Cucinelli’s emblematic fine craftsmanship and modern elegance. With a neutral, muted color palette, the collection takes inspiration from Italy’s fine marbles, travertines, and pietra serena. The women’s assortment includes versatile garments that can be dressed up or down with intricately crafted knitwear, everyday dresses, structured tailoring, denim, and leather jackets that come just in time for cozy fall and winter weather. The men’s collection takes in mind the different times and needs of the day with a range of blazers and suits, joggers, classic shawl collar cardigans, and leather jackets being offered.
No flagship takeover of one of New York City’s most important department stores would be complete without a special window display and immersive visual installation throughout the store. The train that travels through Saks’ storefront, The Solomeo Express, conveys the ideal train journey between two cities such as Solomeo and New York City. The journey continues inside through five outposts located on different floors throughout the store that consists of a train compartment, a phone booth, a bar cart, or an overflowing luggage room.
Brunello Cucinelli Parfums are available for purchase now on Saks.com and at Saks Fifth Avenue stores.