Salvatore Ferragamo Dances into the Holidays

Salvatore Ferragamo Dances into the Holidays

The Italian fashion house released a dynamic "Join The Movement" campaign to ring in the holiday season.

The Italian fashion house released a dynamic "Join The Movement" campaign to ring in the holiday season.

Text: Dylan Kelly

In mistletoe spirit, Salvatore Ferragamo invites you to step into a dynamic, gift-giving season with a flawlessly choreographed campaign for their holiday collection. For #FerragamoHoliday, the maison welcomes fresh takes on classic accessories and updated silhouettes for both men and women to their expansive range. With flexibility and versatility in mind, the Italian fashion label brings each festive iteration to life in a visual celebration of movement and dance. 

“For this holiday season, we wanted to emphasize the joy generated by inhabiting garments that afford a full, free range of effortless movement and there’s no better platform for that than dance,” creative director Paul Andrew explained in a statement. 

Choreographed by Stephen Galloway, the holiday campaign puts dance at the forefront of this season’s festivities. Utilizing precise movements and sharp jump cuts on the music’s beat, the Italian fashion house’s latest presentation exquisitely showcases a monochromatic range punctuated with scattered pops of colorful accessories. Featuring the full-of-life cast of Nataliya Bulycheva, Imari, Songhwa Oh, Liam Kelly, and Alton Mason, each sudden step and quick head turn is synchronized to perfection.

Watch Ferragamo’s holiday collection come to life in the campaign below.

In this gift-inspired collection, Ferragamo offers an expansive variety of accessories intended for under-the-tree appreciations. Bright colorways of the Trifolio Bag meet glittering renditions of the Sandal and Pump Shoe, while a Double Gancini Watch and a Silk Flower Print Scarf joined the range. As for the men’s pieces, statement interations of the Business Bag and the Travel Document Holder stand out among the collection. On both ends, wardrobe essentials in dark, monochromatic ensembles round out the selection.

Take a look at the animated imagery from the campaign, shot by Bibi Borthwick, below.

Salvatore Ferragamo


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