Santoni Takes Us Through Nature For Milan Digital Fashion Week

The Italian brand takes viewers to Santoni’s beautiful homeland.

Santoni, an Italian brand known for its leather goods and quality craftmanship, takes us on a journey through nature for this year’s Milan Digital Fashion Week.

The Italian brand showcased its collection through “Origini,” an emotional narration that premiered this week. Throughout the video, models walked through beautiful landscapes while presenting the latest designs in menswear. This season, Santoni created exquisite leather shoes and leather handbags with tassels and woven detailing, and of course the classic buckle. The brand also released leather white sneakers with a colored brush stroke detail on the back. Each color represents a destination in Italy such as Santoni and Sirolo, alongside Smeraldo and Nerofumo.

In a description for their new collection, the brand stated, “Colour is the soul of Santoni, from the creative thinking to the final product. Through the perfection of its icons, Santoni introduces an artistic play of nuances inspired by the beauty of its land, Le Marche region, in the heart of Italy.  Nerofumo, Lava, Notturno, Adriatico, Sirolo, Terra Bruciata, Morro, Quercia, Urbino, Fabriano, Arancio Santoni are some of the shades that create an emotional visual narration of Santoni’s territory. The film, shot in some of the amazing landscapes of Santoni’s homeland, introduces the new SS21 men’s collection in its most authentic and primordial inspiration, and invites the viewer to discover its Origins, where the creative idea comes to light.”

You can now pre-order the new SS 2021 collection here.

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