Sarah Coleman Reimagines Fendi’s Miami Boutique

Sarah Coleman Reimagines Fendi’s Miami Boutique

Sarah Coleman Reimagines Fendi’s Miami Boutique

And translates her design ethos to a three-piece collection.

And translates her design ethos to a three-piece collection.

Text: Rachel Fried

Coming off a summer of reupholstered folding chairs at Jimmy Choo’s East Hampton spot, Goyard canvas wrapped pots of C.O. Bigelow, repurposed Prada Bananas and Flame prints for Gagosian, and a ‘no-rules’ coloring book with Colby Mugrabi, New York City based visual artist, Sarah Coleman is embracing her latest collaboration with that same highbrow, paradoxical edge.

Come November’s end, Miami Design District’s Fendi Boutique will see the upcycled artistry of Coleman in real time, reinterpreting the savoir-faire of Fendi handbags into fabric motifs, reprinting archival images onto vintage newspaper clippings in some utterly retro tropes, and manipulating the seminal FF and Pequin logos with a vertigo effect – never leaving brand heritage too far from the fore.

Along with vintage rattan peacock upholstery, the resurrection of a 1980’s Fendi beach bag reworked into seat covers, and densely layered muniments of the maison’s legacy, now finding meaning under the broad spectra of art, Coleman will also introduce a limited edition three-piece capsule of Fendi’s tentpole Peekaboo ISeeU bag.

A white canvas rendition tips into a Crayola-esque flirtation with canary and turquoise hued FF embroidery, while a Nappa Leather iteration embraces the playfulness of Miami’s art scene, adorned with phosphorescent, glow-in-the-dark beads and stitching – dream fodder for the beau monde. And staying true to house codes, a yellow Peekaboo with FF embossing rounds out the trifecta.

While Silvia Fendi’s admiration for Coleman’s mixed media work can be traced back to a June Instagram post of her riff on the FF iconography, the brand’s commitment to redefining luxury and making inroads away from the insular singularity of fashion dates back nearly a century. Yet good optics are merely a plus, as their latest partnership sets just another stage for Coleman's tongue-in-cheek joie de vivre of both fashion and art - one that dances the line of aspirational and accessible, and seems far more than a luxury play.

Special Edition Fendi//Sarah Coleman Collaboration

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