Known for her roles and extensive screen presence, Paulson channels into the campaign the same emotional depth that defines her most compelling characters. Whether she’s navigating the psychological depths of American Horror Story or stepping into the shoes of Linda Tripp in Impeachment: American Crime Story, she is a master of storytelling.

Courtesy of AMI

Shot by Szilveszter Mako, the Hungarian-born photographer renowned for his staged, surreal environments, the campaign brings a unique aesthetic that blends fantasy and emotional stillness. It feels perfectly suited to Paulson, whose own work often hovers between reality and the uncanny.

She wears key looks from the Women’s Spring-Summer 2025 collection, including a ruffled checkered set in virgin wool and a long belted trench in crisp cotton. These wardrobe essentials, much like the actress herself, exude confidence and a certain intellectual charm. Also featured is the Carrousel bag, unveiled in 2024, its shape reflecting the campaign’s surreal yet structured visual language.

Courtesy of AMI

Surrounded by hand-drawn stacks of books and surreal paper objects, Paulson gives life to a world that exists somewhere between imagination and memory. Each look in the campaign becomes part of a story in motion, and one that captures a woman ready to inhabit new narratives.