Sarah Snyder Reigns Supreme On Social Media

Sarah Snyder Reigns Supreme On Social Media

The aspiring model and accidental social media maven is dominating the Instagram game.

The aspiring model and accidental social media maven is dominating the Instagram game.

Photography: Ben Hassett

Styling: Anna Trevelyan

Text: Ashley Simpson

This version of this interview appears in the pages of V112, on newsstands now. Order your copy now at vmagazineshop.com.

Model and sometime-stylist Sarah Snyder is not one for subtlety—and proudly, purposefully so. Just look at her Instagram, now at 1.6 million followers and counting. Her handle, @sarahfuckingsnyder, sets the tone, and the shots, all selfies, are unabashedly high on self-love. “I’m from North Carolina and I’ve been living in New York around three years,” explains the 22-year-old social media star. “I moved here just to get out of the small town I was in, and I’ve done styling and modeling and I’m just going with whatever I feel.”

Over the past couple of years, Snyder has landed modeling jobs with Uniqlo, Hugo Boss, Dolce & Gabbana, and Yeezy, among others. “My number one interest has always been clothes. I’ve been into fashion since high school,” says Snyder, whose style is heavy on streetwear and involves a mix of Vetements, Thrasher, and Supreme. “Originally, I thought that I wanted to do more styling and work with clothes,” she says, “but I’ve been doing modeling and that’s what I’m working on now.”

A laid-back, self-confident attitude seems to permeate everything Snyder does. “My inspiration? I’d say myself,” she says. “I think if you work hard, there’s an openness [in the fashion industry]. If you just put in the effort to do it, you can achieve it. I just do myself and try not to look around at others.” In a cultural climate that celebrates putting yourself out there, Snyder’s modus operandi is a big part of the appeal. “I think it’s the energy and the attitude in the picture. And the confidence of it,” she says of her online popularity, admitting to taking “one million and one photos” before choosing the right one. “I think it’s the confidence thing and the coolness thing and I don’t really care what other people think. That’s always been my thing and that’s genuine and that’s true. I think a lot of people have felt inspired by that, and been like, oh wow, it doesn’t matter what this person thinks of me, I think that I’m the shit and that’s what matters.” Still, she says she’s in the Instagram game not for the followers, but for her own fulfillment and fun.

Currently, Snyder she says she’s hoping for more modeling work, more travel, and more new experiences in the future. “I love Japan, and I’m about to go back,” she says. “There are a few other places on my list and [eventually] I would love to have traveled the world. I’m excited about my life and the journeys that I go on. I’m excited about myself.”

CLOTHING PRADA, JEWELRY BULGARI, ON EYES TOM FORD EYE GLOSS AND FULLSCREEN LASH MASCARA
Credits: MAKEUP MARLA BELT (STREETERS), HAIR JOEY GEORGE (MANAGEMENT + ARTISTS), MANICURE NAOMI YASUDA (MANAGEMENT + ARTISTS), DIGITAL TECHNICIAN CARLO BARRETO, PHOTO ASSISTANTS ROEG COHEN, ERIC HOBBS, MAKEUP ASSISTANT ALEX ALMEIDA, LOCATION VSCO STUDIO

UP NEXT

Tiffany Haddish Would Like to Host the Oscars in 2019