Savage X Fenty Launches Pride Collection
The brand famous for inclusivity now has launched their Pride Collection
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When Rihanna puts her mind to something, the girl is unstoppable. Her lingerie line, Savage X Fenty, is now coming out with a new capsule collection labeled, Savage X Pride. The collection launching today, features 25 new pieces, each catering to and in celebration of the LGBTQIA+ community in honor of Pride Month.
It wouldn’t be Rihanna’s fashion line, if she couldn’t give back to her actual customers.
As a part of the collection, proceeds from the collection will be distributed between five organizations: The Audre Lorde Project, The Caribbean Equality Project, INC., GLADD, and Trans Latin@ Coalition, and the Trans Wellness Center. The donations are being made in partnership with Rihanna’s Clara Lionel Foundation.
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“Pride is all about appreciating your authentic self,” Rihanna told ELLE. “I am very excited about this collection and showing love and support to the LGBTQIA+ community, which includes so many of our customers, team members and fans.”
The inclusive brand has extended its line and is now dabbling in neon smoking jackets, crotchless panties, Savage-branded jockstraps, and even a multi-colored kitty whip. But if that’s too kinky for your taste, the capsule collection will also include bras and panties in toned down colors.
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Photographer Quil Lemons and beauty artist Hector Espinal, along with 13 models from the LGBTQIA+ community, were hired to be involved in the process of this unforgettable collection.
The campaign resulted in a collection of full-color portraits in which queer individuals, wearing the collection, had the opportunity to be themselves in front of the camera.
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Get your hands on some pieces (or the entire collection) before it sells out at Savagex.com
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