Savage X Fenty Launches Pride Collection

The brand famous for inclusivity now has launched their Pride Collection

Zachary Tye Richardson

When Rihanna puts her mind to something, the girl is unstoppable. Her lingerie line, Savage X Fenty, is now coming out with a new capsule collection labeled, Savage X Pride. The collection launching today, features 25 new pieces, each catering to and in celebration of the LGBTQIA+ community in honor of Pride Month.

It wouldn’t be Rihanna’s fashion line, if she couldn’t give back to her actual customers.
As a part of the collection, proceeds from the collection will be distributed between five organizations: The Audre Lorde Project, The Caribbean Equality Project, INC., GLADD, and Trans Latin@ Coalition, and the Trans Wellness Center. The donations are being made in partnership with Rihanna’s Clara Lionel Foundation.

Aya Brown

“Pride is all about appreciating your authentic self,” Rihanna told ELLE. “I am very excited about this collection and showing love and support to the LGBTQIA+ community, which includes so many of our customers, team members and fans.”

The inclusive brand has extended its line and is now dabbling in neon smoking jackets, crotchless panties, Savage-branded jockstraps, and even a multi-colored kitty whip. But if that’s too kinky for your taste, the capsule collection will also include bras and panties in toned down colors.

Gigi Goode

Photographer Quil Lemons and beauty artist Hector Espinal, along with 13 models from the LGBTQIA+ community, were hired to be involved in the process of this unforgettable collection.

The campaign resulted in a collection of full-color portraits in which queer individuals, wearing the collection, had the opportunity to be themselves in front of the camera.

Ahmad Kanu and Rahquise Bowen

Get your hands on some pieces (or the entire collection) before it sells out at



Discover More