SAVAGE X FENTY Releases New Sexy Sports Collection
Rihanna’s lingerie brand is getting sporty and sexy with its newest collection.
Savage X Fenty, the revolutionary lingerie and underwear brand from the creative mind of Rihanna, is releasing a new sportswear collection that is both flattering and functional.
The sports collection is designed to be the ultimate power move combining functionality and play in all the best ways. The new category features eye-catching, sexy pieces, including low and medium-impact bras, high-waisted leggings, jumpsuits, and a bodysuit. All of them perfect for the gym, the grocery store, and everywhere in between.
All of the pieces in the collection pay homage to the core of Savage X Fenty, with lingerie-inspired detailing, subtle motifs, and cheeky accents. Like Rihanna’s favorite, the Peak Performance High Waist Leggings, which feature a sexy sheer design down the front, side, and back for a longer leg line.
This new collection is spearheaded by the newly appointed Executive Design Director, Adam Selman. The designer has collaborated with Rihanna for many years, creating iconic looks, including her 2014 CFDA Awards dress and the 2020 Savage X Fenty capsule collection, which included a 19-piece assortment of lingerie styles for Valentine’s Day.
When asked about why she chose Selman to lead this creative project, Rihanna said;
“We wanted to push the boundaries with how we define sport and sportswear and there is no one I’d rather do that with than Adam. We think of sport as how you move through your life. I want people to feel sexy, carefree and powerful when they put these pieces on and Adam is the perfect designer to carry out that vision.”
The collection also features top models, influencers, and athletes as the faces of the campaign. Including new brand ambassadors Precious Lee and Avani Gregg. Lee being one of the top models in the industry, as well as a writer, actress, and activist. And Gregg being one of Gen Z’s top creators, entertainers, and entrepreneurs.
The Savage X Fenty Sport collection will be available to shop on November 9, with early access for Xtra VIP members to shop select styles starting November 1. The sports collection will also be featured in Savage X Fenty Show Vol. 4, which will stream exclusively on Prime Video beginning Wednesday, November 9.