Saweetie is the Game-Changer We've Been Waiting For

Saweetie is the Game-Changer We've Been Waiting For

The red-hot “Icy Girl” whose confidence manifesto broke the internet.

The red-hot “Icy Girl” whose confidence manifesto broke the internet.

Photography: Alana O'Herlihy

Styling: Britt Berger

Text: AJ Longabaugh

This interview appears in the pages of V114, The Fearless Gigi Issue, on newsstands now! Order your copy of the issue today at shop.vmagazine.com

Going viral in the age of social media has evolved from mere happenstance into a goal-driven arena full of hungry artists and influencers alike. One who broke through the noise in 2018 is rapper Saweetie, who hit it big with the release of the video for her infectious track “Icy Girl.” “Music is something I always wanted to do but I didn’t have the resources,” she says. But shortly after graduating from high school, the rapper met her manager who prompted her to record the track. “I put it on SoundCloud and it did 50K streams. But once we shot the video, it just went crazy.”

Saweetie is known for her keen ability to turn “like”-worthy looks on her socials. “With social media, the gatekeepers are our followers. It has opened so many doors for me not only musically, but fashion-wise as well,” she says. “Fashion has always been important to me. I think style is important and what I love about my style is it’s all based on my mood. I’m not really into trends. I do like high fashion. I love my Chanel and my Louis, but I love my Forever 21 too.”

From a young age, the rapper has pursued a career in music based on self-reliance. “The beautiful thing about being on the bottom is the only way you can go is up. When I wrote ‘Icy Girl,’ I was renting rooms off of Craigslist. I was broke. I wasn’t happy with my life,” says Saweetie. “I wrote that to give myself an aspiration. I was working three jobs and going to school full time. I was really unhappy and I told myself, You are not this girl. This sounds corny but I would tell myself, You are an Icy Girl. I’m a confident person, but that was the first time I experienced insecurity and low self-esteem. I was able to build myself up. If you don’t take control of your life now and if you’re not happy with what you’re doing, it’s never going to happen.”

With an exceptional EP under her belt and a studio album on the horizon, the musician is proving, one move at a time, that she’s not in the game for only 15 minutes of fame. “With music it’s all or nothing, so I better give it all I got or go home. I am not a loser. I’m high maintenance. I’m Icy.”

SAWEETIE WEARS JACKET FERRAGAMO

Credits: MAKEUP HOLLY SILIUS (LOWE & CO) USING CHANEL PALETTE ESSENTIELLE, HAIR MICHAEL SILVA (THE WALL GROUP), PHOTOGRAPHY ASSISTANT YASMIN JANSEN, RETOUCHING MARIA FIMMANO  

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