Season after season, the house reinvents its most emblematic silhouette, inviting filmmakers of modern cinema to reframe its identity through film. Now, this dialogue takes on an uncanny, dreamlike resonance as Academy Award-winning director Yorgos Lanthimos collaborates with Scarlett Johansson.

Lanthimos, known for his unsettling and visionary narratives (The Favourite, Poor Things, Kinds of Kindness), transforms the Galleria campaign into the prototype of a larger story, reflecting the fragments of a feature movie. Johansson multiplies on screen, performing mysterious, ritualized actions. The Prada Galleria emerges as a totemic object, a vessel, and a catalyst of transformation. Through shifting personas, Johansson embodies the fluidity of self, while the Galleria becomes the anchor of these metamorphoses.

Courtesy of Prada

For Prada, this annual campaign has become a stage for cinematic experiment. Following Jonathan Glazer’s stark vision in 2024, Lanthimos constructs a portrait where fashion is interrogated. The film becomes a microcosm of a feature movie, a blueprint for a broader narrative, implicit yet powerfully felt.

The visuals are the creation of Miuccia Prada and Raf Simons, shaped under the eye of campaign creative director Ferdinando Verderi. Yet what truly defines this project is the alchemy between Scarlett Johansson and Yorgos Lanthimos. Their collaboration opens a dialogue between object and persona, art and performance, ritual and reinvention, with the Prada Galleria as its central narrative.

Courtesy of Prada