A fragrance isn’t just an invisible accessory; the right scent can unleash your alter ego. Will you channel a rock star, or a jet-set socialite? This fall, the choice is yours with V’s must-sniff scents from our favorite houses.

THE RED CARPET RINGER

She’s always dressed to impress and press-ready—she doesn’t just walk the carpet, she owns it. Paparazzi flashes? She considers it her natural lighting. Sweet yet fierce, she mirrors the intoxicating essence of Prada’s Paradoxe Intense: sparkling neroli bud and jasmine petals swirling into warm amber and musk, leaving behind a magnetic trail of irresistible charm. It’s a scent as addictive as her devoted fans, who can’t help but crave every last note.

The Algorithm Muse

She doesn’t chase trends—she filters them. One post and the world follows suit. Her WiFi may be strong, but her angles are stronger. She knows she has the kind of look that leaves you wanting more—just like Loewe’s Crafted Collection. Housed in artisan handblown glass, the Roasted Vanilla scent exudes a sensual creaminess, grounded by rich notes of oakwood, cognac, and a hint of pink pepper. It’s as effortlessly organic— and addictive—as the engagement on her perfectly curated feed.

The Secret Agent Of Style

Silk, sequins, and a side of espionage. She’s got a closet full of couture and a calendar full of covert affairs. Glamorous? Always. Dangerous? Obviously. She’s got a license to thrill… and a fragrance like Giorgio Armani’s My Way Ylang, with notes of enticing mango and coconut water accord topped off with the burning warmth of vanilla bourbon, to ensure her targets feel (and smell) her presence among them.

The Trust Fund Fatale

Born into billions, dripping in diamonds—and drama. She doesn’t inherit attention; she commands it. She knows exactly who she is and what her net worth is. With glossed
lips, glowing skin, and a scent that speaks in whispers and winks, she’s impossible to ignore. Enter Chanel’s Chance Eau Splendide: a sparkling raspberry accord kissed by rose geranium, wrapping her in a radiant aura that’s as untouchable as it is unforgettable. She’s the kind of girl you admire from afar—if you know what’s good for you.

The Billionaire (Un)Bothered

Too rich to care, too chic to try. Her hobbies include yacht- hopping, empire-running, and pretending to be unimpressed. Her energy exudes effortless confidence, strong yielding, but not overpowering—much like Hermes’ Barenia Intense, which fuses the essence of patchouli, butterfly lily, and miracle berry with leathery notes to create a scent palette that captivates those around her.

The Glam Anarchist

She’s got eyeliner sharper than a guitar riff and a mic drop that echoes down Sunset Boulevard. Loud, legendary, and never lip-syncing—unless it’s to her own anthem—she’s pure California cool with a rebel soul. Her energy blazes like the West Coast sun, and so does her scent: Louis Vuitton’s Sun Song, a radiant hit of orange blossom, pulsing with citrus and softened by a sensual undertone of musk. It’s not just a fragrance—it’s her opening act.

The Glamorous Editor

She steps out like she owns the industry—leather jacket glittering with attitude and cat-eye shades sharp enough to command silence. She’s mysterious but deliberate, the kind of woman you notice before you understand why. And her scent—Dolce&Gabbana My Devotion Eau de Parfum Intense—wraps her in warm, addictive sweetness layered with a deep, sensual glow. It’s the quiet fire beneath her cool exterior, the intimate warmth behind the edge. She doesn’t just enter a room. She rewrites the atmosphere with undeniable style.

The Book Worm with an edge

She looks like the quiet one—round nerdy glasses slipping down her nose, sweater vest perfectly buttoned, a stack of books always within reach. But there’s a spark behind those lenses, a calculating, feline confidence that only reveals itself when she wants it to. Her movements are subtle yet deliberate, like a panther biding its time. And her scent—Cartier’s La Panthère Eau de Parfum—is the whisper of danger beneath her gentle exterior, the elegant prowl beneath the softness.

This story appears in the pages of V157: now available for purchase!

Photography Sebastian Mader

Fashion Jeanie Annan-Lewin

Models Chloe Magno, Varsha Thapa (The Lions) Aweng Chuol (IMG)

Makeup Aaron de Mey (Art + Commerce)

Hair Tsuki (Streeters)

Manicure Leanne Woodley (SEE Management)

Beauty Editor Kev Ponce

Production Jessica Hafford

Production Assistant Ha Chu

Photo Assistants Chase Elliott, Michael Vick, John Vetromile

Digital Technician Jay Kim

DP Austin Nunes

Fashion Assistant Alexandria Smith

Hair Assistant Chiaki Morimoto

Makeup Assistants Aya Iwakami, Rosa Suh

Location WSA Studios