Secure a Telfar Bag at the 24-Hour Pre-Order Event

Secure a Telfar Bag at the 24-Hour Pre-Order Event

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Secure a Telfar Bag at the 24-Hour Pre-Order Event

You get a Telfar, you get a Telfar, and you get a Telfar too.

You get a Telfar, you get a Telfar, and you get a Telfar too.

Text: Dante Silva

A Telfar bag is hard to come by—the fan-favorite product typically sells out in seconds, somewhat of an elusive construct. For most labels, the exclusivity is a part of the project: for something solely adorned by influencers must be inherently more desirable.

And yet, Telfar does things differently. There’ll be a pre-order event, the ‘Bag Security Program’, offering users to pre-order any customized setting of the bag. The products will then be made according to demand, arriving between December 15, 2020, and January 15, 2021. For those who can’t wait, there will still be periodic drops. 

“We feel all the love we are getting — but we feel the frustration too; we are not about hype and scarcity,” Telfar previously stated. “We didn’t set out to make an impossible to get product. The whole point of our bag is accessibility and community.” 

They are, quite literally, doing things differently. And we're all here for it. The Bag Security Program will launch tomorrow 8/18 on the brand's website, running from 9:00 a.m. til the same time the next day.

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