Secure a Telfar Bag at the 24-Hour Pre-Order Event

You get a Telfar, you get a Telfar, and you get a Telfar too.

A Telfar bag is hard to come by—the fan-favorite product typically sells out in seconds, somewhat of an elusive construct. For most labels, the exclusivity is a part of the project: for something solely adorned by influencers must be inherently more desirable.

And yet, Telfar does things differently. There’ll be a pre-order event, the ‘Bag Security Program’, offering users to pre-order any customized setting of the bag. The products will then be made according to demand, arriving between December 15, 2020, and January 15, 2021. For those who can’t wait, there will still be periodic drops. 

“We feel all the love we are getting — but we feel the frustration too; we are not about hype and scarcity,” Telfar previously stated. “We didn’t set out to make an impossible to get product. The whole point of our bag is accessibility and community.” 

They are, quite literally, doing things differently. And we’re all here for it. The Bag Security Program will launch tomorrow 8/18 on the brand’s website, running from 9:00 a.m. til the same time the next day.

View this post on Instagram

???????????: ??? ?????? ??? ???????? ??????? ??? • AUG 19TH 2020 • EVERY SIZE AND COLOR WILL BE AVAILABLE FOR UNLIMITED PREORDER FOR 24 HOURS • STARTING AT 9:00AM EST • ORDER YOUR BAGS AND WE WILL MAKE THEM FOR YOU. • YOU WILL GET IT BEFORE ‪JANUARY 15TH‬ • PERIOD TELFAR is a black-owned, non-gendered fashion project established in 2004. The Shopping Bag first dropped in 2014 — ???????: ??? ??? ???? ??? — ??’? ??? ????? ???? ???????. ???’? ???? ?? ????????. But we are not about hype and scarcity. The whole point of our bag is accessibility and community. But when thousands of bags sell per second we can't even know how many to make. We plan production 6 months in advance. It takes time and money to make bags and we are 100% self financed. The BAG SECURITY PROGRAM let’s you secure your bag without the stress of drops. There are SPECIFIC RULES that makes it possible for us to offer this please READ at SHOP.TELFAR.NET[linkinbio] If you dont want to wait — Drops ARE coming. NEXT DROP 8/18 @ 12PM EST: ?BUBBLEGUM + ?DARK OLIVE + ?ORANGE [SMALL + MEDIUM only] song: @jah.x

A post shared by @ telfarglobal on

Discover More