The second episode in the Third Wave of Fendi’s #MeAndMyPeekaboo campaign features Italian businesswoman Chiara Ferragni and her family. Fendi celebrates Chiara’s birthday with her husband Fedez, her mother Marina di Guardo, her two sisters Francesca and Valentina, and her French bulldog Matilda.

Chiara and Fedez arrive at Palazzo Fendi in Rome where she’s surprised with a birthday party at the Palazzo Privé. To Ferragni, “It was great fun to be there with my family and my dog Matilda. I am always fascinated by the Eternal City. You can feel the strong and unequivocal bond between Rome and Fendi”.

The video plays to the soundtrack of Mary J. Blige’s “Family Affair” while following Ferragni’s family as they celebrate the unique bond between families as well as the luxury of the iconic Peekaboo bag. The bag makes appearances in its different variants, from the X-Lite to the new Essential for Men, all in the handcrafted Cuoio Romano Selleria leather.

See the campaign featuring Chiara Ferragni below.