See Red at New Chanel Pop-up

See Red at New Chanel Pop-up

Le Rouge Chanel boasts enough red lipstick to paint the town red.

Le Rouge Chanel boasts enough red lipstick to paint the town red.

Text: SAMUEL ANDERSON

If its interlocking black-and-white logo is the symbolic head of the house Chanel, its heart is a stick of vermillion red rouge; since Gabrielle Chanel released her first lipstick in 1924, the shade has served as the brand's signature color. Now Chanel Beauty is shining a light on that rose-tinted history with Le Rouge Chanel, a pop-up shop offering curated programming and special-edition beauty products, from a full-spectrum kit of red makeup to a $30,000 perfume bottle.

Through a row of neon Chanel N°5-shaped arches, visitors will find a bilevel array of beauty stations, including fragrance lounge, lip bar and nail studio. Throughout the shop's month-long tenure, the facilities will be host to specialized consultations and pampering sessions, like make-up tutorials by professional Chanel MUAs and free manicures by star nail artist Madeline Pool (this Wednesday, December 12).

The pop-up, which runs until December 23, also offers special-edition red bottles of Chanel N°5  fragrance, marking the first time that house has reimagined the iconic bottle in color. In addition to the standard special-editions, a super-special-edition Le Rouge N°5 comes encased in red Baccarat crystal and retails for $30,000. See inside the red-all-over pop-up shop, located at 5 East 57th Street

in New York City, below.      

Chanel Le Rouge

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