Selena Gomez Takes New York in Coach’s Fall 2018 Campaign

Selena Gomez Takes New York in Coach’s Fall 2018 Campaign

Take a peek at the new campaign shot by Steven Meisel.

Take a peek at the new campaign shot by Steven Meisel.

Text: Jake Viswanath

Coach and Selena Gomez have proven to be a match made in heaven. The multi-talented superstar fronts the brand’s Fall 2018 campaign, marking her third as the face of Coach. The new series of ads not only reunites her with fashion photographer Steven Meisel and Creative Director Stuart Vevers, but also sees her lead a gang of models and influencers from around the world.

The campaign cast features Japanese actress and model Kiko Mizuhara, Chinese actress Guan Xiaotong, and Chinese actor Timmy Xu, as well as models Ali Latif, Blesnya Minher, Joaquim Arnell, Lily Nova, Nina Gulien, Remington Williams and William Grant. Together, the gang prowls around New York City’s dusty backstreets, with prairie murals and desert motifs that tie back to the Western themes of the Fall 2018 collection, juxtaposed against the city's stunning skyline.

Coach's choice of talent for the new campaign not only highlights the progressiveness of the brand, but represents the melting pot of cultures that is New York. “I love the way that we have pushed the Coach gang further this season to be more unique, diverse and just overall cool in their attitude,” Vevers said in a statement. “It’s how I see people here in New York enjoying wearing clothes and just feels really relevant to me.”

See the full campaign below.

Credits: Photo: Coach / Steven Meisel

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