The French luxury brand was proud to share that VERNON of the popular K-Pop boy band SEVENTEEN would be their newest and first global brand ambassador.

This announcement comes as no surprise as the brand’s artistic director, Nigo, has had strong connections in the international entertainment circuit from his time as a DJ and record producer. 

The 25-year-old K-Pop star will carry the prestigious and exciting responsibility of being the front face of several apparel and sneaker campaigns. Vernon is more than enthusiastic to step into this new role as states, “I feel honored and fortunate to be KENZO’s Global Ambassador. I’m excited to explore the synergy this partnership will introduce and look forward to showcasing a new side of me to fans around the world.”

The Black Eye singer will make his KENZO debut at the fashion house’s Women’s and Men’s fashion show during Paris Fashion Week. A captivating and fresh future for the brand can be foretold through the combination of VERNON’s eclectic street style and KENZO’s all-embracing creative DNA. It’s evident this collaboration will be one to last a long time.