Simply Sensual with Calvin Klein
Calvin Klein Presents sexy “Calvin or Nothing” Campaign.
Calvin Klein debuts a sexy new “Calvins or Nothing” campaign featuring portraits of actress Maya Hawke and Belgian footballer Romelu Lukaku shot by photographer Gray Sorrenti. The campaign shows off a redesigned version of the logo for the collection of undergarments. The photoshoot features the stars lounging in Calvin Klein’s finest, embracing the minimalist aesthetic of the brand. Sensual, relaxed and chilled out, the pieces are effortlessly sexy. The collection features seamless knit designs and wireless support to enhance the Calvin Klein experience.
The campaign is a projection of confidence, the black and white photos are intensely intimate. The witty Stranger Things star Maya Hawke taps into her own sensuality for the shoot giving us a side of her we have yet to experience. Hawke’s credits include her best known role as Robin in Netflix’s Stranger Things as well as credits in Little Women, Once Upon a Time in Hollywood and the new teen Netflix movie Do Revenge.
Romelu Lukaku dons Calvin’s elevated ‘Modern Cotton’ briefs, gazing unflinchingly into the camera. The former striker and Belgian National Team member shows off his physique, embracing the collaboration as he joins the prestigious list of Klein’s brand ambassadors that includes Justin Bieber, David Beckham and James Rodriguez. The new pieces featured in the “Calvin or Nothing” campaign are now available online.