SJP’S “It’s a Baguette” Resuscitated In Fendi’s Resort 2023 Collection

“It’s not a bag, it’s a Baguette.”

Rewind to season 3, episode 13, “It’s not a bag, it’s a Baguette,” declared Sarah Jessica Parker in Sex and the City, and the pop apotheosis of the Baguette was complete. A statement that is also inscribed inside each of SJP’s capsule bags, or rather Baguettes.

Once upon a time, in a cutthroat romance where uptown meets downtown, Fendi marked its 25th anniversary with a celebration of the house’s famed Baguette bag. To properly acknowledge the milestone, the sculptors of the Fendi atelier, Kim Jones and Silvia Venturini Fendi, came on the scene to – the place where the position of the bag in pop culture history was sealed – New York City. The debut featured special collections from Marc Jacobs, Tiffany & Co, Sarah Jessica Parker, and Porter.

With crossroads between excess and reality, luxury and utility, the Baguette and the remainder of the house’s Resort collection quickly transitioned into a type of visual hallmark – symbolizing this debut as a moment in history and part of a continuum with today. Beckoning inspiration from the spirit and geography of the Baguette itself, the bag reflects a moment in history, submerging itself in an identity of nostalgia and delight. In both clothing and accessories, the Resort collection mirrors the maker – never neglecting the pleasure and sense of commemoration for the wearer. In contrast and cohesion, a sense of hyper-luxe and glossy glamor pervades the collection – promoting that perhaps the Baguette is not entirely utilitarian after all.

Amid the hub of cultural maestros – artists, actors, musicians, and global ambassadors from all walks of life – politely sat Kim Kardashian, Sarah Jessica Parker, and Naomi Watts on one end of the front row and Shalom Harlow and Kate Moss on the other.

For Marc Jacobs, grand dimensions from another time are contrasted with the humble origins of today and, in so doing, banish notions of costume in his collection. A reflection of the glittering and gritty New York cityscape, the casual is made formal in parachute train skirts, balloon-backed broken denim jackets, rustling cellophane opera capes and fluro recycled fur stoles and hats.

As for ‘Fendi at Tiffany’s – proclaimed name for the meeting of these two grand edifices. – a storied New York institution that takes on the Baguette and reimagines it in its most precious forms through its use of sterling silver, enamel, Croco, white gold, and diamonds.

The T and the F complement each other in logo white gold fastenings encrusted in diamonds while a shining crocodile mimics the famed hue of the Tiffany Blue – a color that also irresistibly permeates the Fendi clothing palette. Perhaps most startling of all is an unprecedented Baguette made entirely of stippled sterling silver. Crafted by hand over a period of four months by the Tiffany artisans, the bag is engraved with lilies and roses.

In contrast, the supreme utility of the Japanese luggage brand Porter gives the Baguette a decidedly masculine bent. Known for their hard-wearing bonded nylon – that nevertheless exudes beauty and luxury – together with precision Japanese craftsmanship, here lightness and functionality are key. The Porter collection is also a proponent of one of the Baguette’s latest incarnations: the Bum Baguette.

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