SKIMS announced a star-studded new campaign for their swim line, featuring the next generation of Hollywood stars.

Paris Jackson, Bella Poarch, and Madison Bailey star in the campaign, which is centered around a classic Los Angeles pool party. Known for their youthful, cool-girl energies, Jackson, Poarch, and Bailey exemplify the fun, bold, creative, and carefree aesthetic of the young L.A. scene, further aligning SKIMS within popular culture.

“I’ve known Kim for a while and have always admired her style, so to be in the latest swim campaign for SKIMS is a full circle moment,” said Paris Jackson. “I love the brand, and doing this shoot was so much fun.”

The campaign was shot and directed by Cobrasnake (a.k.a Mark Hunter), a staple in Los Angeles alternative contemporary culture and a SKIMS campaign alum. “SKIMS is known for their iconic campaigns, so to be a part of the latest one for Swim was so exciting,” said Madison Bailey, who spoke with V about her hit show, Outer Banks, in 2020. “I’m a huge fan of the brand and this collection is so fun, I’ll be wearing it all Summer long.”

The latest swim collection remains solutions-based, like the entirety of the SKIMS line. Designed with SKIMS signature fit to offer targeted support. With bright colors and novel designs, the newest collection is a modern take on classic swimwear pieces, with micro cuts, dresses, and even swim gloves.

“I’m so thrilled to be a part of the new SKIMS Swim campaign! I’m obsessed with the new collection – from gloves to dresses, there is so much to choose from and I love how the brand always pushes style boundaries this way,” said Bella Poarch, who stars in V’s latest Gen V issue. “I couldn’t be more excited to work with them.”

SKIMS has taken over as the “it” brand in shapewear since its founding in 2019 by Kim Kardashian and Jens Grede. The newest swim collection will drop online on July 28.