If you haven’t already heard and liked + shared the posts on Instagram, SKIMS has officially hopped on the Brat summer bandwagon and has revealed Charli XCX as its newest muse. The campaign keeps things cool with a soaked Ms. XCX shot by photographer Petra Collins in her signature dreamy style.
The collection (which drops on August 21) includes a roster of cotton pieces that keep it pretty plain and pretty simple. Think classic textures and retro ribbed essentials that channel a sporty and sexy retro underwear vibe. Just like look at the images and you’ll get the idea.
When you think about it, a SKIMS x Brat collaboration just make sense. Especially when you have the 360 queen Kim Kardashian at the helm of your viral marketing ship. And it proves that not only is Kardashian listening to culture she’s in agreement that Charli XCX is indeed everywhere is and is so Julia.