Solange Curates and Stars In the New Calvin Klein Campaign

Solange Curates and Stars In the New Calvin Klein Campaign

Who needs a marketing team when you’ve got the genius that is Solange?

Who needs a marketing team when you’ve got the genius that is Solange?

Text: Cassidy Morrison

Solange has taken the helm for Calvin Klein’s newest #MyCalvins campaign, bringing together her “chosen music family" for some inclusive and incredible ads shot by Willy Vanderperre. The innovative performance artist selected a diverse group of singers and collaborators for the campaign, entitled "Our Family," including R&B up-and-comer Kelela, producer and Blood Orange vocalist Dev Hynes, Caroline Polachek of Chairlift and Adam Bainbridge of Kindness, giving it a personal and intimate touch that feels very representative of Solange.

Though Solange is no stranger to aligning herself with certain designers (she has participated in partnerships with Reebok and Levi's), this is the first occasion that she is working with Calvin Klein. This project has also brought the creative crowd into the spotlight, as Solange tends to favor working with the up-and-comers and those well-established in smaller circles. This campaign, launched just in time for the holiday season, will continue as part of a series until Spring 2018 and will feature more groups from the worlds of music, art, and fashion. The denim and underwear featured in the new campaign images are on sale now, with more products continuing to roll out until Spring. See the first campaign images below.

Credits: Photos courtesy of Calvin Klein/Willy Vanderperre

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