SOPHIE Releases New "Faceshopping" Video

SOPHIE Releases New "Faceshopping" Video

SOPHIE continues to push her electronic pop to reality-bending, hauntingly infectious new heights.

SOPHIE continues to push her electronic pop to reality-bending, hauntingly infectious new heights.

Text: AJ Longabaugh

Modern day electronic trailblazer SOPHIE has unleashed a beast of a visual for her multi-layered single "Faceshopping", freely speaking on the pressures and perpetuation of societal beauty standards. The video continues to elevate the image SOPHIE has keenly curated for herself as an artist by using strobe effects, neon graphics, and a stark, hi-res graphic of her face, incessantly remolding itself until it finally melts, creating a reality-altering (and almost haunting) world for this infectious track to live in.

The continued evocative and melodic drone of the lyrics "My face is the front of shop / My face is the real shop front / My shop is the face I front / I'm real when I shop my face" quickly finds its way into a pop headspace that leaves us only wanting more. Check out SOPHIE's liberating "Faceshopping" video below.

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