As the summer season approaches, there’s truly never been a better time to spruce up your hair. A new cut, and especially a new color, is a surefire way to turn heads wherever you go. Thankfully, the innovations in hair coloring have just metamorphosed further with the newest chapter in coloring possibilities. Enter Splat, the Southern California, woman- and family-owned business, that has just launched two new innovative foam products to boost the fun this summer.
The first? Splat’s new Color Crush Color Foam, is a fast-acting, semi-permanent color to refresh and boost bold color for all hair types. The best part? A vibrant color of your choosing can be accomplished in just 10 minutes. Providing the perfect pick-me-up booster that can be applied on either wet or dry hair, the gentle Color Crush Foam allows for a quick change for those who want to be adventurous one day, and up the ante the next. Featuring a special protein complex that boosts shine and softly conditions hair while aiming to treat the hair, rather than damage it, the easily applied solution is vegan, cruelty-free, and free from Silicones, Paraben, Sulfates, PPD, and Ammonia.
“At Splat, innovation, and technology are at the forefront of the formulation,” states Jenniffer Paulson, Developlus Vice President of Marketing. “In launching an all-new foam formula with Splat Color Crush Color Foam, we are able to provide consumers with an all-new, innovative, effective, and gentle semi-permanent bold hair color with an added dose of fun.”
But that’s not all. For this season, blondes everywhere are going to prove that they truly have more fun as Splat reveals their new Brilliant Toning Foam. A temporary hair toner to tone or color blonde locks with a pastel hue, the new release comes in five irresistible shades: Platinum Blonde, Rose Gold, Violet Frost, Titanium, and Mushroom Brown, and the ability to tone hair in as little as 10 minutes (or leave it on for 20 minutes for a soft pastel hue). The added bonus? A Protein Complex focused formula that helps repair the hair, while conditioning strands for a vibrantly shiny finish.
“The launch of Splat’s Brilliant Toning Foam is a brand-new category for Splat that allows us to bring users a flexible new formulation,” says Jenniffer Paulson, Developlus Vice President of Marketing. “The formula innovation behind foam hair color is incredibly inventive for at-home hair color and provides an elevated no-mess, guess-free application experience in as little as ten minutes.”