Sporty & Rich officially opened their flagship store located in SoHo, which is not just any store opening but the brand’s first brick and mortar store in a decision to expand to retail to reach customers outside of their online community, for a more immersive and personal shopping experience.

 Aligning with the brand’s concept of health and wellness, the store boasts a café brewing a large variety of drinks from LA’s famed Canyon Coffee, tea, and matcha— but not without health enthusiast staples such as pressed juices, smoothies, and vitamin shots. Going above and beyond to create a wellness space for their customers, the store also offers in-store treatments which range from Lymphatic Drainage Massages and Sculpting & Buccal Fat Facials — which cements its as not your average clothing store but one that offers an elevated experience tailored for those looking for both a refreshing store visit along with a shopping opportunity. Aside from the services and treatments, the store will also exclusively carry the brand’s latest offerings and its forthcoming beauty line along with the brand’s recent sell-out collaborations with adidas Originals, Lacoste, and Hotel du Cap available in limited quantities upon the opening. Aesthetically, the store’s contemporary concept and design is one created jointly between Uli Wagner and the founder Emily Oberg; who heavily utilized and blended both primary colors with a neutral design element in the 3,600 sq ft space. 

To ring in the store’s grand opening was a celebration cocktail event, DJ’d by Them Jeans, catered by Flynn McGarry, and a variety of beverages specially crafted both alcoholic and non-alcoholic, some provided by Jukes. Some VIP attendees in show including Tanner Reese, Christine Evangelista, Drew Jessup, Speedy Morman, Eva Gutowski, Serena Kerrigan, and more.

The Sporty & Rich Flagship store is located on 133 Greene St in New York’s SoHo Neighborhood, now available to visit.