SS19 Balenciaga Thrives in the Digital World

SS19 Balenciaga Thrives in the Digital World

Designer Demna Gvasalia is the fashion industry's patron saint of risk, innovation, and ever-inspired instincts

Designer Demna Gvasalia is the fashion industry's patron saint of risk, innovation, and ever-inspired instincts

Text: AJ Longabaugh

Set in a digital vortex tunnel designer Demna Gvasalia drops off Paris fashion week into a domain where fashion thrives, strikes, and embraces complexities regarding form and style. Focusing in on space, Gvasalia says, “Fashion shows are for transporting people, otherwise there’s no point. It was like working on a movie, getting people into another reality, so it stays as a memory.” Transports he does as his roster of SS19 Balenciaga garments proudly continues his narrative of fashion making larger statements than just the price tag that's stapled onto it.

Using the same 3-D technology from his FW18 collection, Gvasalia promotes his argument that Balenciaga shoulder pads may just save the world crafting sharp silhouettes and angles busting perfectly at the seams. What follows is a pleasantly thrilling exploration of generic clothing elevated with unexpected and extreme color as well as paired with opposite occasional attires. Embracing a late '90s into the early '00s night out aesthetic, Gvasalia crafts stunning mini-dresses and oversized short sleeved button ups enviable to any and all modern social butterflies looking for their next fit.

In a turn from the designers norm, Gvasalia gets elegant draping gowns and shaping formal attire like a florescent yellow and royal blue floor length silk dresses and an over the shoulder scarlet, red carpet dress moment that's sure to be the the spring/summer season's must have. A full circle moment occurs when the closing look screaming with "Balenciaga" emblazoned all over it in different fonts comes shooting down the digital vortex, further evolving the current era of logomania and giving it a fresh network to process and standout in.

Demna Gvasalia is the industry's patron saint of risk, innovation, and ever-inspired instincts. The designer is pushing himself to further understand the power in reviving and honoring the legacy of Cristóbal Balenciaga, but in trusting his vision without flaw or fear.

Check out some of the Balenciaga SS19 collection below!

Credits: PHOTOS VIA VOGUE

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