Step into a Summer State of Mind with Loro Piana

The brand’s new collection brings sunny destinations to the city life, made for a life spent between the two.
The Resort 2026 Collection from Loro Piana presents a vision of the ultimate summertime escape. Wearable in both the city and by the sea, the pieces evoke a distinctly summery mindset and call forth a calm state of being. Time slows as the days grow longer and warmer. Heavy layers are traded for airy linens and a pair of cool shades.
Set in Palm Springs, California, the campaign is bathed in warm, golden light, lending the scene a natural beauty. The desert landscape stretches across the backdrop, blending rugged natural elements with sleek modern architecture. This inherent contrast emphasizes both the soft lightness of the garments and their enduring durability. Like any truly successful campaign, it fully embodies the collection itself—a testament to the effortless wearability and refined simplicity that Loro Piana so consistently delivers.


A pop of color is warmly welcomed throughout the collection, with vibrant reds, coral tones, and varying shades of blue bringing energy to the palette. Playful prints add further dimension—La Piscina evokes an idyllic poolside scene, while geometric florals introduce a spirited sense of movement. Silhouettes remain loose and fluid, allowing for effortless motion without restriction.
Signature house staples reappear in refreshed forms: the Traveller jacket is reimagined in linen with the ease of a waistcoat, while the Spagna jacket is transformed into a vest. These tailored essentials, rendered in lightweight linen, become quintessential summer pieces. Meanwhile, the Bale hobo is crafted from supple nubuck, balancing functionality with understated elegance.


Accessories play a role in this collection, building out the story of summertime simplicity. Jewellery is seen in the shape of shells while sandals and flats appear in suede. The functionality of the pieces is seriously considered, crafted with materials to allow for all day wear.

The new Gioia shopper is available in the La Piscina motif. It brings an essence of the Mediterranean aesthetic, with coral, bright blue, and a beach-y rope handle. The easy shape and casual material mirrors the energy of a day spent by the beachside. The sizable tote has room to carry it all. Throw in an easy beach read, a case of sunglasses, and a bottle of sunscreen, it’s all you need for a beach day.

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