Step Into The Pride Season With Happy Socks

Step Into The Pride Season With Happy Socks

Step Into The Pride Season With Happy Socks

The Stockholm-based accessory partners with The Phluid Project to bring you a collection of socks made to parade in.

The Stockholm-based accessory partners with The Phluid Project to bring you a collection of socks made to parade in.

Text: Valerie Stepanova

While a lot of us are currently experiencing what feels like stage 100 of the quarantine blues, Happy Socks is here to get us all excited about the upcoming 2020 Pride celebrations. For the second year in a row, the colorful accessory label has partnered with The Phluid Project — a gender-free brand and retail space committed to freedom, authenticity and self-expression — to bring us a vibrant collection of six new designs, encouraging people across the world to wear their pride every day.

The new range is comprised of four crew and two half crew socks, all featuring bright colors in stripes, polka dots, tie-dye and printed motifs. The shimmering Rainbow Cloud; the Rainbow Mane with a short rainbow-stripe fringe; the messy Fluid style patterned with drippings of color; the Pride-infused Dog Tooth pattern. And while the Tie-Dye and Rainbow Flow half crews might offer a little less sock, they sure do pack the same vibrant punch as the crew socks. 

The full collection will be available on ThePhluidProject.com, Happysocks.com and in Happy Socks stores, as well as select retailers starting today, May 26, 2020. 10% of net sales of all Pride-related products sold will be donated to The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ young people. Each accessory will be available individually for $16 a pair or in the two-pack gift box priced at $28.

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