The partnership between classic SoCal brand Stüssy and Japanese luxury label Comme des Garçons Perfume is a celebration of Laguna Beach, the natural oasis where Stüssy-founder Shawn Stüssy first began designing his own surfboards.

This new organic fragrance captures the relaxed, free-spirited essence of Laguna Beach through the scent of white solar flowers fused with moss, atlas cedar, and natural marine freshness.

A series of campaign images shot in collaboration with Laguna Beach local and artist Jim Olarte show the fragrance complemented by dried bull kelp, abstract lead fishing weights, and surfboard and boat fiberglass, all found objects gathered by Olarte over ten years spent combing the coastline of Southern California. 

The Stüssy Laguna Beach Eau De Toilette will be available worldwide on July 28^th in select in-store locations and online at Stussy.com.