Worldwide sensation and K-pop idol SUGA is continuing his relationship with Valentino to be the face of their ‘The Narratives’ campaign. The campaign is filled with faux paparazzi shots and swarms of fans in this behind the scenes approach to showcasing the brand’s latest collection. It provides a glimpse into the nonstop, whirlwind life of the BTS star and his special relationship with his fans.

The campaign was shot by Theo Wenner with creative direction from Pierpaolo Piccioli to create a unique and engaging vision for this dynamic pairing. This isn’t the first time the two forces have worked together as SUGA has been a representative for the brand since January 2023, bringing a level of authenticity and trendiness that truly captures the house’s vision for the modern man.

To fully capture SUGA’s distinctive fashion sense, he was styled in formalwear staples consisting of suited looks with shorts and the accessories Valentino Garavani Locò Bag and Valentino Garavani One Stud Sneakers. Discover Valentino The Narratives, the new campaign with SUGA, and shop the collection in boutiques and online from 12 January 2024.