A sunlit reverie inspired by the lyrical films of French New Wave auteur Éric Rohmer sets the tone for Chloé’s latest campaign, imagined by Creative Director Chemena Kamali. In her first-ever High Summer collection, Kamali leans into delicate textures that mirror the weightlessness of the season itself. And who better to embody that spirit than the iconic Claudia Schiffer?

“Summer is a feeling and a memory of escape,” Kamali notes. Photographed by David Sims, the campaign is set against an imagined French coastline. Claudia appears barefoot, styled in scalloped cotton bodysuits, delicate blouses, and broderie anglaise-trimmed pieces. A gold shell necklace rests at her collarbone, while a crocheted bag slung over her shoulder spells out “Chloé.”

Courtesy of Chloé

Schiffer’s connection to the house dates back to the early 1990s, when she graced the runway for the brand’s Autumn/Winter 1992 collection. Her enduring relationship with the brand brings a sense of continuity and authenticity to the campaign. In this latest collaboration, she returns to Chloé as one of its many everlasting muses.

The collection lands in Chloé boutiques and on chloe.com starting May 7, with dedicated summer pop-ups in Saint-Tropez, Capri, and Monte Carlo throughout the season.

Courtesy of Chloé