Superga Just Dropped A Major Collab With This Romantic, Vintage-Inspired Label
It’s their third — and biggest — partnership to date.
There is no denying that sneakers are one of those wardrobe items that fall more into the sporty style spectrum — but that doesn’t mean they can’t be romantic and whimsical, too. Case in point: the new collaborative collection from Superga and LoveShackFancy. Following up on the continued success of their past partnerships, the two brands have come together once again to release their third collaboration, which will now also include sneakers for men in addition to women’s and children’s styles. Dubbed Paillettes et Soleil (‘Glitter and Sun’ in French), the new range channels the laid-back vibe that is an eclectic mix of the ’70s California surf culture and the opulence of the ’90s French Riviera.
“This collaboration brings the free-spirit West Coast lifestyle to the city streets,” LoveShackFancy Founder Rebecca Hessel Cohen said in a statement. “We were inspired by the 1960s Farrah Fawcett and California surf style adorning our newest sneakers with beautiful embroidery artwork, from those classic graphic tees we all love to wear! Truly the perfect sneaker meant to be worn and loved in.”
The vibrant collection is comprised of 13 styles total, all printed with LoveShackFancy’s signature floral patterns and laced with a variety of pastel-colored ribbons. A few of the classic Superga 2750 styles are also frayed to create a distressed look or embroidered with a rainbow, stars, or palm tree and sunset. Wear them with your favorite summer dress, or dress up your go-to jeans and a tee with a pair of lace-adorned shoes from this dreamy collab.
Take a closer look at the newly-released flowery styles in the gallery below, and shop the collection now on www.superga-usa.com and www.loveshackfancy.com.