The German luxury house is going the nostalgic route as they return back to their original house codes and even bring back legendary supermodel, Cindy Crawford in their new Autumn/Winter 2023 campaign. Made in collaboration with creative director Fabien Baron, the campaign is meant to exude vitality and fierceness. When discussing the new campaign, Baron said, “It was an honor to capture the new L’enfant terrible ethos with two incredible collaborators…Together we were able to create imagery that will mark the start of a new era for MCM.”
In the campaign, Crawford can be seen posing with the newest Mode Travia crossbody as well as being surrounded by several MCM monogrammed items like the backpack, shoulder bag, tote, and more. The 90s supermodel was ecstatic to return to the brand stating, “It was nostalgic for me to travel back in time with MCM from our first photo shoot in the 90s with my dear friend, Herb Ritts. Their classic bags remain timeless.”
Shot by Juergen Teller, the campaign was meant to let MCM lovers reminisce on the past collections while igniting excitement about what’s to come in the future. It’s been made clear that the brand is making strides towards growth and innovation with an assortment of ready-to-wear items that will match perfectly with their beloved leather goods.